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Real pint battle

Dec 17, 2004 - A new campaign to put an end to what a consumer group calls "the Great British beer rip off" was launched

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at a reception in the House of Commons. A new cross party Parliamentary Motion calls on the government to protect consumers from short beer measures in forthcoming Weights and Measures legislation by defining a pint of beer as 100% liquid.

According to the Campaign for Real Ale, under the current law:

* 9 in 10 pints are short measure.
* 1 in 4 pints are more than 5% short measure.
* Short measure costs consumers 400 million a year, or over 1 million a day.

CAMRA is particularly concerned because the government is proposing to define a pint as "not less than 95% liquid."

"The Government has promised to protect consumers from short beer measures, but the proposal for a 95% pint will have the opposite effect," said Mike Benner, CAMRA's chief executive. "CAMRA members will be lobbying MPs to get behind the campaign for an Honest Pint Law."

CAMRA has set up an online calculator that allows consumers to calculate how much how measure pours affect them.


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