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How low can beer go?

Dec 10, 2004 - Beck's plans to debut the lowest-calorie beer in the U.S. market next month. Beck's Premier Light has just 64 calories.

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InBev USA, which owns German brewer Brauerei Beck & Co., annouced Premier Light is in production and will start shipping in January. A national TV and print campaign, as well as a strong local radio and outdoor effort in key markets across the U.S., will begin in the spring.

"We are very excited about early enthusiasm from retailers for Beck's Premier Light," says Victor Melendez, director of marketing at InBev USA. "It's a fantastic tasting beer that stays true to its German roots in both taste and its brewing process."

A standard Beck's beer has 143 calories and 10 carbs, while Light is 103 and 6.1. Premier Light has 3.9 grams of carbohydrates.

Premier Light will be packaged like others in the Beck's family - in green bottles. It will also be sold on draft.


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