Labatt Introduces Low-carb Beer
Dec 3, 2003 - Add another entrant to the emerging low-carb beer market, this time in Canada. Labatt Breweries has launched Labatt Sterling, a low-calorie, low-carbohydrate beer, targeting drinkers who have chosen to go with Atkins-style low-carbohydrate diets. Sterling has 2.5 grams of carbohydrates per bottle, compared to typical beers at 10 grams and up; it also has a relatively low 88 calories, compared with 145 calories in regular beer. The alcohol content, at 4%, remains the same as regular light beer.