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"Better Beer" Category Growing in Europe

Oct 10, 2003 - According to industry analysts Canadean, European drinkers are now paying more for their beer and willingly so. While total beer consumption rose by less than 3% last year, both the premium and super-premium segments grew more than 10%. The report shows that across Europe as a whole more than half of beer volumes are now accounted for by mainstream brands, one third is taken up by premium and super-premium products and one sixth by discount beers.

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