Full Sail Launches New Package Design
June 30, 2003 - Full Sail Brewing Company of Hood River, Oregon, announced the release its new product packaging featuring local sports action and scenic photography showcasing the Columbia River Gorge. Full Sail's new look will be available in stores this month. "We first introduced this concept with our seasonal line-up," said Irene Firmat, Full Sail's Founder and CEO. "Due to the great response we received from our customers, we decided to apply it to our year-round brands: Full Sail Ale, Pale, and Rip Curl. We think this provides a great venue to celebrate our location and the talents of our local artists." The new look was developed by 2Jones Illustration and Design of Hood River, Oregon, and features the photography of five local
Each beer features a different action and photo that was shot in the Gorge. The original colors were kept for each style to maintain product recognition. The brewery's flagship, Full Sail Ale, will retain its familiar green color with a windsurfer in mid-air on the Columbia River, and a panoramic shot of Mt. Hood and the Columbia River. The Pale Ale package, will keep its blue motif with a mountain biker above the timberline on Surveyor's Ridge, and a serene shot of Lost Lake. Rip Curl will stay white, yellow, and blue - with a splash of red Æ and a kayaker shooting "Big Brother" falls with a photo of the Hood River.