New Magazine Makes Two

BeerAdvocate is second new beer magazine to launch

The founders of have announced that they will launch a new monthly glossy that will be “beer-centric through a unique exploration of style, culture and respect,” according to a company press release.

The magazine is the second publication dedicated to beer and beer appreciation to launch this year.

The magazine will have a style similar to magazines dedicated to aficionados of wine, food, and cigars. The monthly aims to introduce its better beer advocacy to those beer drinkers who’ve yet to experience what craft beer has to offer.

“It’s high time we wake people up, get them thinking about beer in new ways, and give beer its due respect!” proclaimed co-founders, and brothers, Jason and Todd Alström.

“Despite surging craft and specialty beer sales, “there’s still very little media coverage for beer,” stated Jason Alström, “and there’s a serious demand from consumers and the industry, which is why we plan on meeting this demand by launching a unique, monthly magazine dedicated to advocating beer.” Todd Alström added, “Unfortunately much of the current beer coverage has become stale and nearsighted. Beer deserves more.”

In 1996, the Alström formed, a beer with a reported membership of nearly 64,000 registered users.

The magazine is expected to debut in late fall 2006.

Another new publication,’ Draft’ magazine recently announced that they would launch in September of this year. See story here:


  1. DRAFTmag says

    The other new magazine to launch is DRAFT Magazine

    DRAFT magazine is a new consumer lifestyle magazine focusing on all things beer. From the little known brewpub down the street to the oldest breweries in Europe.

    DRAFT will launch in September ’06 nationally and will educate as well as stimulate drinkers that are unfamiliar with the craft brewing world. Beer afficianado’s will also feel at home with up to date beer news and reviews of world class beers.

    Please visit for more information or to subscribe.

    For a media kit or a prototype magazine please e-mail [email][/email]