New Belgium New Glass

New glass creates rolling carbonation for greater olfactory experience

New Belgium Brewing, makers of Fat Tire Amber Ale and lovers of all things bicycle, has introduced new glassware that is guaranteed to stir the senses. Tapping into the world of physics, artistic bike-shaped etchings on the bottom of each glass create bubbly nucleation, resulting in rolling carbonation throughout the beer. The glass will help enhance beer’s flavor by delivering a greater olfactory experience through carbonation.

The new glassware is a traditional Belgian globe shape, crafted with thicker, more durable glass, a beaded lip and a narrow opening that enhances the beer’s bouquet. The reinforced stem keeps hands from warming the beer and also allows one to cradle the beer to the desired temperature.

“We’ve always had our own unique stemware that maximizes the sensory experience of drinking a beer,” said New Belgium’s Sales Co-Pilot Brian Krueger. “The opportunity to introduce nucleation really took it to the next level and we wanted to add a little heft for durability while we were at it. We worked stateside with Libbey Manufacturing, who helped us create a glass with great form and function, and we are more than ready to raise a new glass this holiday season.”

The new Belgium glassware, which holds 13.5 ounces, is available in certain New Belgium markets, in the brewery’s Liquid Center, and will soon be revealed at New Belgium’s website.

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Comments

  1. jarviw says

    einhorn wrote: 13.5 ounces?? That’ll piss off a few folks looking for a real pint.

    and the funny thing is they probably designed the glass to hold a 12 oz bottle, allowing 1.5 oz of head…

    I once watched the bartender knifed off the head on a Stella Artois glass in an Irish themed Pub in Ohio. I laughed so hard I almost spilled my beer.

  2. jws says

    Budweiser has been offering its Signature nucleated glass for the past year. Not a very “new” concept. I would like to have the check the physicist received from AB.

  3. beertje46 says

    jws wrote: Budweiser has been offering its Signature nucleated glass for the past year. Not a very “new” concept. I would like to have the check the physicist received from AB.

    Nucleated glass is not new and the press release doesn’t imply NB is first but, I’m sure it’s the first with bicycle-shaped nucleation. I’ve never seen the Bud model but the Sam Adams glass has been around for a while.

    I love this line “in the brewery’s Liquid Center”