Market Share – Spirits Up, Beer Down

Here are the market share numbers in dollar sales for 2014 by each alcohol beverage category; spirits = 35%, beer = 48% and wine = 17%.

Compared to previous year, wine was flat while spirits picked up half a percentage point at the expense of beer.

Here’s a comparison to 10 years ago to show where the trend is; Spirits was 32.1%, beer 51% and wine 17%.