Lagunitas Brewing Co. has sued Sierra Nevada Brewing Co. for trademark infringement.
The disputed label is Sierra Nevada’s new Hop Hunter IPA.
Lagunitas apparently claims that the use of all capital, large “IPA” lettering is too similar to the Lagunitas IPA label. The suit was filed Monday in the federal district of northern California.
Sierra Nevada is the second-largest craft brewer in the county. Lagunitas is the fifth largest.
There are four claims in its suit including unfair business practices.
The news was a hot topic across both consumer and industry blogs as well as social media platforms. It has the potential to erode the collaborative and goodwill feeling which consumers embrace and very few consumer products can claim.