In-Flight Magazine Ad to Feature “Ten Great Taphouses”

This summer, travelers who fly on Southwest Airlines and open its Spirit magazine will find a list of 10 great American taphouses.
The advertisement appears in the June, July and August in-flight magazine, and will reach more than 3 million readers each month. The project was organized by and paid for by participating taphouses. Similar to the “Ten Great Steakhouses” ad seen in many in-flight magazines, this ad will feature unique taphouses across the US which offer an array of quality beers on draft. The ad was placed to coincide with American Beer Month in July when these establishments and many more, will be participating in the second Challenge Cup, where bars and brewpubs across the country compete to see which can sell the most American beer July 22-24.
Each of the taphouses listed is special in its own way. The ad includes chains such as the Flying Saucer Draught Emporium, the renowned San Francisco taphouse Toronado and The TapWerks Ale House and Cafe in Oklahoma City which, despite being in a state that most beer drinkers associate with “3.2” beer, offers more than 100 draft choices in one pub and 85 in the other.

Other participating taphouses include the Barley Hoppers, Tampa, FL, Crown & Anchor British Pub in Las Vegas, NV, Goat Hill Tavern, Costa Mesa, CA, Jupiter, Berkeley, CA, Max’s On Broadway, Baltimore, MD, O’Brien’s Pub San Diego, San Diego, CA and Tap House Grill, Bellevue, WA.