Iced-Tea Beer?

The major brewers are trying just about anything to convince more consumers to buy beer over liquor and wine, exotic cocktails, craft beer and wine continue to surge in the battle of market share.

In the latest move, Molson Coors Brewing Co. said it will launch Coors Light Iced T in Canada next month ahead of a possible U.S. roll-out. The citrus-like, iced tea-flavored beer will have roughly 4% alcohol content but no caffeine.

Comments

  1. Seangoloid says

    Anyone else notice the absurd acronym tied to this new product?
    Wow, Coors…. just, wow.

  2. el_mocoso says

    Seangoloid wrote: Anyone else notice the absurd acronym tied to this new product?
    Wow, Coors…. just, wow.

    Get your lips on some Coors Light Iced Tea…

  3. YSBrewer says

    An ice cold refreshing CLIT sure sounds good! 😀 Then head for the mountains for some Bush/Busch!