Here Comes Dotbeer

The Brewers Association (BA), will be among the first to register .beer web addresses under the new Internet top-level domain ..beer when it becomes available to the general public on September 25, 2014.

The launch of .beer by registry operator Minds + Machines is part of a major overhaul of the Internet’s naming structure top-level domains by ICANN, the Internet’s governing body. Over 1,000 new domains will be introduced onto the Internet over the next 18 months providing choice, relevance, and name availability to communities and businesses globally.

The public can register their .beer names at http://www.mindsandmachines.com/beer or at any participating domain name registrar. New .beer domain names will start at about $25 a year.

Among the .beer web addresses already registered are craft.beer, pumpkinfest.beer and homebrewers.beer. Well-known brewers like Elysian Brewing Company and Bear Republic Brewing Company have also already come on board to welcome the new Internet name.

“As the online landscape continues to evolve, the Brewers Association is working on behalf of our members-the country’s small and independent craft brewers-to ensure they have access to robust online representation,” said Brewers Association Director Paul Gatza. “We’re pleased to count the BA and some of our members among the first .beer registrants.”