Here Come the Zip Codes

Remember when the story broke about Anheuser Bush trade marking many different zip codes? No one was certain how they might be used as a beer brand. Now we know at least one zip-code-marketing concept.

AB has announced that it will launch three limited-edition beers next month named after the zip codes of the AB breweries where they were developed.

Back in spring, Budweiser’s 12 brewmasters across America were asked to write a unique beer recipe. After a summer-long nationwide sampling effort involving thousands of consumers at dozens of events, AB has chosen which three beers would be available for sale in a limited-edition sampler pack this fall.

The “winning” recipes, named for the ZIP Code in which the beer was originally brewed, are from brewmasters at the Budweiser breweries in Los Angeles, St. Louis and Williamsburg, Va.

The limited edition sampler pack, available for sale starting on Oct. 29, is a 12-bottle package containing four each of the special “ZIP Code” beers.

Attached files