Hall to Depart Boston Beer

Boston Beer Company’s longtime vice president of Brand Development to move on

Martin Roper, president and CEO of The Boston Beer Company, today announced the resignation of Robert H. Hall who has served as the company’s Vice President of Brand Development for nearly a decade. His last day will be May 10th.

“We are sorry to say goodbye to Robert, and we wish him well,” said Mr. Roper. “When he arrived in 2000, we charged him with communicating the Samuel Adams quality story to our drinkers and strengthening our brand development department. He has been superb at fulfilling our expectations on both counts and has played a key role in the growth of Boston Beer Company during his ten years with the company. Robert significantly strengthened brand development through key hires and mentoring, and he leaves a strong team which we believe is capable of supporting our brand and sales efforts in the future at the high standards that Robert has set.”

Mr. Hall leaves to join Rue La La, an on-line retailer based in the Boston area.