For What it’s Worth

A-B to replace Coors as NFL sponsor

Anheuser-Busch’s Bud Light will replace Coors Light as the National Football League’s official beer sponsor beginning in the 2011 season.

A-B is reportedly paying $50 million (yes, that is Five-O million folks) twice what was paid by MillerCoors. Coors has been an NFL league sponsor since 2002. A-B was an NFL sponsor from 1988-2001, sharing the category for some of those years with Miller.