Disappearing Beers

CAMRA finds 42% of stouts, old ales and porters lost since 2000

Britain’s Campaign for Real Ale has launched a campaign to show beers have personalities and save three styles that appear endangered.

Illustrator Christine Joplin created quirky cartoon characters that represent porters, stouts and old ales – beer styles rich in history by fading in popularity.

CAMRA’s research showed that 42% of the old ales, stouts and porters varieties brewed in 2000 longer exist. CAMRA has grouped these beers styles together for this promotion because they are often referred to as winter warmers.

Tracy Saunders, chair of CAMRA’s Light and Dark Supporters Group – which campaigns specifically for Britain’s endangered beer style – said: “We often talk about the bland nationally produced brands and we wanted to show some of the characteristics of real beers.

“Stout, Porter and Old Ale are considered by many to be the most traditional of beer styles, and yet they are often misunderstood by those unfamiliar with their taste or under-represented in pubs. Drinkers are often uncertain of different beers styles so stick with what they know – but we hope that these characters will give them an insight into what they might be drinking.”

All three characters are featured on beer mats, posters and pump clip crowners unveiled at the National Winter Ales Festival in Manchester.

Comments

  1. Diamond Knot says

    Porters and Stouts? Winter warmers?
    And to think from the loins of Britain did our love for Ales spring forth!

    Here in the Nortwest USA, you often don’t see a lot of Porters at winter beer fests. However, I would make a statistical observation that applies even up here.

    There are a lot of what I would call Wine Bars and Martini Bars opening up in our neck of the woods and they are the primary purchasers of the 1/6 Bbl kegs because they fit under their “kegmeister”-type bar coolers. Beer is not their core competency. They can only serve about 2 – 3 taps max out of each unit and leave room for bottle product, so they really limit their beer choices to pretty mainstream beers like Ambers, Pales, and Blondes. I haven’t seen a Porter or Stout on tap at any of these places. As more of these open, and do not buy these styles, it may look from a percentage point of view when you look at the overall population of Liquor Licenses that Porters and Stouts are being phased out. Probably more to the truth up here is that there’s not a lot of new customers for those styes.

    Just an observation……….