Consolidation in Milwaukee

Beer Capitol Distributing buys Miller Brands

Beer Capitol Distributing Inc. has agreed to acquire beer wholesaler Miller Brands-Milwaukee LLC of Wauwatosa, which distributes MillerCoors brands in Milwaukee County.

The deal is expected to close by Oct. 31. The combined companies will provide sales and service to more than 2,000 area accounts and will employ about 250 people.

“The joining of these two great companies represents a strategic move that better aligns both organizations with the newly formed MillerCoors joint venture, building upon each companies’ recognized strengths in delivering exemplary customer service and developing long-standing relationships within local operating communities,” said Aldo Madrigrano, who will serve as chairman following the sale.

Mike Merriman, president of Beer Capitol Distributing, will continue in that role and Dave Neville, currently the vice president of sales for Miller Brands, will lead the distributor’s sales operations.

No other operational changes as a result of the sale are planned at this time.

The Madrigrano family also owns W.O.W. Distributing Co., Sussex, and CJW Inc., Racine.