The three day long Challenge Cup, held across America on July 23-25th as part of American Beer Month, generated about 250,000 pints of American beer being consumed. The premise of the event, sponsored by Realbeer.com, is to honor participating on-premise accounts that sell the most American beer. This year’s Cup included separate national competition for large brewpubs, small brewpubs, large taprooms, and small bars. Although the final numbers aren’t quite in, about 250 establishments competed in this years Cup. Participating restaurants, pubs and brewpubs received custom coasters and posters to promote the event. In addition to the national competition, there were also special challenges set up. Among the winners of the side challenges, O’Brien’s Pub in San Diego defeated Boscos Nashville to win the first Firkin Challenge, Turtle Muntain in Rio Rancho won the second New Mexico IPA Challenge and the Brews Cafe in Granville, Ohio, won the title of “Most Arrogant Bar in America” by selling more Arrogant Bastard Ale than any other.