Full 'Tilt'

Anheuser-Busch releases raspberry-flavored caffeinated malt drink Anheuser-Busch Co. has rolled out another caffeinated malt beverage – this one aimed to be even less beer-like than B-to-the-E, which debuted nine months ago. Tilt, a raspberry-flavored drink, targets 21- to 27-year-old males who want a beverage that helps them make the transition to play from work, said… Read More…

Price War Looming?

Survey of wholesalers indicates heavy discounting through the year Beer wholesalers surveyed by Citigroup Smith Barney believe their industry is on the verge of a price war that could last seven months or longer. “The major brewers continue to discount and roll back prices,” analyst Bonnie Herzog said in a note to investors. “We believe… Read More…

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A-B Waves the Flag

Materials criticize breweries ‘owned by foreigners’ The New York Times reports American brewing giant Anheuser-Busch has grown bolder in portraying its beers as the choice for patriots. The company reportedly is circulating two informational sheets. One criticizes the company’s major competitors, SABMiller and Molson Coors, for being “owned by foreigners.” The other states that Anheuser-Busch… Read More…

Aluminum works for A-B

Brewer will double capacity to accommodate popularity Anheuser-Busch has said it will have to double its capacity for its cold aluminum bottle by fall 2005, because demand has been so high. Budweiser Select will also be introduced in the package next month. “We knew people would love the aluminum bottle because it is cool and… Read More…

Price War Begins

Miller announces price cuts and new ad campaign Miller Brewing will resume its ad campaign of direct comparisons with Bud Light and also announced yesterday that they would cut prices, indicating the beginning of an anticipated summer price war. Miller was “out-executed” by competitors over the two-week period including the Memorial Day holiday and ending… Read More…

So Long, Falstaff

Pabst discontinues production of once top-selling beer Pabst Brewing Co. has discontinued selling Falstaff beer, once one of the largest selling beer brands in America. Pabst, which owns the Falstaff brand, decided to stop selling the beer because of dwindling sales, said Allen Hwang, Pabst’s marketing director. Pabst only sold 1,468 barrels (a barrel equals… Read More…