Adnams has launched what it calls the first carbon neutral beer brewed in the UK.
According to Adnams managing director Andy Wood, East Green is 25% less carbon intensive to produce than other beers. It has 1p-worth of carbon emissions per bottle, which the brewer has pledged to offset.
“If this beer sold in comparative volumes to Broadside it would be the equivalent of taking six cars off the road a year,” he said. “It is a great-tasting light golden beer and it is greener than any other beer on the market.”
Supermarket giant Tesco, which has begun a massive campaign to inform consumers of the carbon footprint of all products it sells, has struck an exclusive six month distribution deal for the beer. It will be available on draft sometimes after that.