Carbon Neutral Beer

Adnams releases a ‘carbon neutral’ beer in UK

Adnams has launched what it calls the first carbon neutral beer brewed in the UK.

According to Adnams managing director Andy Wood, East Green is 25% less carbon intensive to produce than other beers. It has 1p-worth of carbon emissions per bottle, which the brewer has pledged to offset.

“If this beer sold in comparative volumes to Broadside it would be the equivalent of taking six cars off the road a year,” he said. “It is a great-tasting light golden beer and it is greener than any other beer on the market.”

Supermarket giant Tesco, which has begun a massive campaign to inform consumers of the carbon footprint of all products it sells, has struck an exclusive six month distribution deal for the beer. It will be available on draft sometimes after that.

Comments

  1. einhorn says

    If it’s on draught, then the “CO2 footprint” will surely get ugly.

    “Greener than any beer on the market” – what a bunch of baloney (take 2 cars off the road by writing it “bologna”).

  2. gitchegumee says

    I agree this is just silly. How could a beverage consisting of an aqueous solution of ethanol, sugars, and dissolved CO2 gas; with a production process heavy in heating, cooling, and transportation be carbon neutral? I guess the key word would be “offset”. Is that where they buy the right to pollute from someone who could, but doesn’t? Hardly neutral.

  3. brewbong says

    Non-fat butter, decaffeinated coffee, jumbo shrimp, military intelligence, carbon neutral beer, wow what a great time to be alive. When technology buys politicians rationality for their stupidity. Maybe they make the beer from that super-green ethanol we are turning our food into.

  4. gitchegumee says

    Mic_mac, thanks for the counterpoint. Love to hear the opposing viewpoint–and you have a valid one. Granted: they are doing a better job of making beer in “harmony with nature”. We should all strive to limit our impact on earth. But to say that it is “carbon neutral” implies that the beer is made without ANY carbon footprint–like there’s absolutely no environmental consequence to making this beer. I don’t buy it–it’s “offset” pollution and the websites state as much. A “reduced need for pesticides” and “energy efficient brewhouse” is not the same as NO PESTICIDES and ZERO ENERGY BREWHOUSE. The term “carbon neutral” is inconsistent with the very definition of beer manufacturing. What we as brewers do DOES impact the earth. And always will. This “carbon neutral” slogan is just a way for us to feel better about trashing the environment–albeit slower, kinder & gentler. Not to be a buzzkill, but at the same time let’s not delude ourselves. Cheers!

  5. Jephro says

    Wow gitchegumee, i thought i was cynical. If you want to go down that road, we as humans, just breathing, eating, pooping are as you said “trashing the environment”. And yes, IMO if you can minimize your footprint and one up the other guys, i think you should have bragging rights. So what if their marketing is not 100% infallible, marketing is based on exploiting fallacies. Do you really believe Budweiser is the King of Beers?

    Maybe their marketing is a bit of a farce, but i applaud them for making the effort to make our planet a bit more inhabitable. It’s way more than most of us can say we have done.

    Cheers Adnams!!

  6. gitchegumee says

    Cynic? Ha! I deserve that! I guess I do subscribe to a few pages of the ancient philosophy Cynicism. But yes Jephro, I agree with you that Adnams is doing a better job of brewing beer with less impact than most others and deserve a hearty cheers. And I agree that we should strive to do more with less–who doesn’t?. I just don’t think that they can say “what it calls the first carbon neutral beer” with a straight face. Any more than my light beer could be “calorie neutral” just by feeding some of what could have gone into my beer (ie: spent malt solids) to pigs. It’s like claiming to have invented a perpetual-motion machine. Still, the very fact that they’re using this slogan is encouraging. Perhaps one day we’ll have breweries that are certified “greener” along the same lines as Organically grown foods. Cheers!