Brewing Up a Dream

Contest promoting Sam Calagione’s book includees $10,000 prize

Wiley Publishing has launched a contest to promote the paperback release of Dogfish Head Brewery founder Sam Calagione’s “Brewing Up a Business.”

The winner of the “What Dream is Brewing in You?” contest receives $10,000 in start-up money for a new business, plus a Dogfish Head 360° Experience Weekend with Calagione.

Contestants must first create a video pitch and post it at” by Jan. 3. Ten finalists will then submit a business plan while their videos are posted at the What Brew Are You site. The grand prize winner will be chosen based upon votes received from site visitors, the quality of the business plan, the pitch itself and creativity.

The proposal does not have to be brewing related, but it must incorporate specific principles from “Brewing Up a Business.”

Complete contest rules are at Among the other features is a “What brew are you?” quiz, where visitors answer a series of questions and Calagione tells them which Dogfish Head beer they most resemble.


  1. CallerFromLA says

    Sounds like a pretty cool contest. I might consider entering.

    However, be wary. If I’m reading the contest rules correctly, by submitting an entry, you are giving up your title and copyright to the sponsor of the contest. I asked them for a clarification on this issue, as this could potentially be an issue – imagine sending a logo, business plan, etc., and then losing control of your copyright on it.

    –Jake Tringali