The Beer Institute has announced a new initiative to encourage its member companies to display specific consumer information on products, packaging or websites. The “Brewers’ Voluntary Disclosure Initiative” is a voluntarily program in which BI members will include a serving facts statement on their products, as well as disclose ingredients on either the label or secondary packaging via a list of ingredients, a reference to a website with the information or through a QR code.
The BI press release states that “participating brewers and importers will voluntarily list calories, carbohydrates, protein, fat and alcohol by volume on their beer products by including a serving facts statement consistent with the Alcohol and Tobacco Tax Trade Bureau (TTB) ruling 2013-2. In addition, they will provide freshness dating, and disclose ingredients via a list, a reference to a website with the information, or a QR code on the label or secondary packaging.”
The Beer Institute primarily represents large global breweries such as Anheuser-Busch, MillerCoors, HeinekenUSA, Constellation Brands Beer Division and North American Breweries.
Participating brewers and importers have been encouraged by the BI to achieve compliance across their product lines by the end of 2020.