Oh to be at the whim of shareholders and analysts.
Boston Beer Co.’s shares fell Monday following a downgrade by UBS Investment Research which said in a research note on Monday that it reduced its rating on Boston Beer from “Neutral” to “Sell.”
Share price rebounded just a bit today and were at $115 a share, up from $114 yesterday. Shares were at $127 before the downgrade.
UBS said that the company’s growth may slow as its innovations age.
Company growth in the last few years has been driven by growth in its Twisted Tea and seasonal, but core brands have been flat or down.
The company’s newest products will need to match their predecessors’ impact to maintain Boston Beer’s growth trends according to UBS.