Association urges drinkers to ‘Visit your local brewery’ May 15-21
American Beer Month has been laid to rest, replaced by American Craft Beer Week.
The Brewers Association, which staged American Beer Month celebrations each July beginning in 2000, announced the launch of American Craft Beer Week – to be held May 15-21.
The theme of American Craft Beer Week will be “Visit your local brewery.”
“American Craft Beer Week strives to focus attention on the diverse and flavorful beers produced by small, traditional and independent brewers all over America,” said Ray Daniels, Director of Craft Beer Marketing for the Brewers Association. “We want to give every American a chance to visit their local brewery and discover why craft beer is the fastest growing beverage alcohol category in the US,” he said.
The BA expects that breweries will hold tastings, conduct tours, present beer dinners and educational sessions—all in an effort to help Americans better understand the flavor and diversity of craft beer.
To further encourage brewery visits, the Brewers Association will conduct the Great American Beer Tour during the May 15-21 week. The program will award points to consumers for each brewery visit during the week, allowing them to earn premiums such as beer mugs and logo shirts. The consumer who accumulates the greatest number of points will receive an all-expenses paid trip for two to the 25th Great American Beer Festival held in Denver, Colorado September 28-30.