AB Fires Back at Craft in Super Bowl Ad

The question is, did they just hit themselves in the foot?

There’s a whole lotta talkin going on in the industry about the Budweiser Super Bowl ad heard round the world. Within our industry, maybe even more talk than the final interception catch.

Anheuser-Busch has taken its shots at the craft category before, which is nothing new. But this is the first time the brewer has taken a bold and in-your-face approach.

Did it work? Only time will tell. Most feel that it was a huge blunder.

Here are a few things people are saying:

– Bud Is Proudly ‘Macro’ Amid Micro-Brews in Swagger-Filled Super Bowl Ad.

– Why the pro-macro beer Budweiser ad is so dangerous.

– Budweiser Ad Declares War… On Itself?

– Analyzing Budweiser’s Hypocritical, Anti-Craft Beer Super Bowl Ad.

– Did Budweiser misfire with its anti-craft beer Super Bowl ad?

Of course after the dust settles, one thing remains painfully clear. The irony of it all.

The ad attacks its very own products that it now owns, after the company has been on an acquisition junket lately. AB has been busted not only making fun of craft beer (after they have spent many millions in recent months buying craft breweries) but pointedly belittling a style that their most recent acquisition (Elysian Brewing) has made quite popular.

What next from the global brewing giant?