AB Exclusive SNL

Anheuser-Busch will be sole advertiser on upcoming SNL show

A single advertiser will sponsor the next episode of NBC’s Saturday Night Live for the first time in the show’s 35-season history – and that sponsor is….. Anheuser-Busch.

To promote Bud Light Golden Wheat, Anheuser-Busch has purchased a sponsorship of the Oct. 17 show that includes all the telecast’s commercial time, a segment called “Backstage With Bud Light Golden Wheat” and a series of never-before-aired clips from SNL throughout the years.

As part of the promotion, NBC will show SNL-viewing parties from across the country hosted by Bud Light Golden Wheat.

“This first-of-a-kind sponsorship of Saturday Night Live by Bud Light Golden Wheat perfectly illustrates the kind of deal we mean when we talk about wanting to innovate with our clients,” said Mike Pilot, president, ad sales, NBC Universal. “We are thrilled to be able to offer this opportunity that includes such a compelling mix of exclusive content to a company such as Anheuser-Busch.”

“During the episode, we are able to incorporate Bud Light Golden Wheat authentically as part of the show’s content, offer at-home viewers unprecedented backstage access during regular commercial slots and, at the same time, generate talk value among contemporary adult beer drinkers,” said Keith Levy, vp, marketing, Anheuser-Busch.


  1. South County says

    Oh well, SNL has sucked for several years, I think the last one I watched was just before Chris Farley died.

  2. Moonlight says

    What are the chances that viewers will be so disgusted by the inundation that they will have a negative impression?

  3. cdwiggi says

    Leave it to AB to take a tolerable and shove it down our throats and tell us it taste great, is less filling and makes us sexy all at the same time….:mad: