Adweek reports that Anheuser-Busch is considering running advertisements that tout beer over liquor as an alcoholic beverage of choice.
The notion of promoting beer as a drink of moderation is hardly new. Following World War II, the Brewers Foundation commissioned popular magazine artists to produce a series of 115 paintings using the theme “Home life in America” and showing folks socializing at home with beers at hand.
These portraits appeared as advertising in all the popular publications, noting “perhaps no beverages are more ‘at home’ on more occasions” than American beer. Each included the tagline, “Beer belongs